The Business of Child Care

Child care centers provide care, love, and social-emotional growth for young children. The benefits are invaluable to both the children and families. But, there is a real cost and reality to managing a center, whether the child care is a family, center based, or relative center. This UnConference dove into the business fundamentals of a successful child care business, from marketing and human resources to day-to-day accountability and business planning.


Trying Together and co-host AIU3 presented UnConference: The Business of Child Care at the Allegheny Intermediate Unit on Saturday, October 19, 2019 from 8:00 a.m. – 2:00 p.m. Keynote Marilyn Coleman, Director of Shared Services at the Pittsburgh Cultural Trust, reviewed the benefits of shared services and how the award-winning Cultural District shared services model has provided growth, benefits, and smart business insights to downtown-based performing arts organizations. Following the keynote, Rachelle Duffy of Trying Together moderated a panel discussion and audience “Q&A” on how shared services can and does work for child care centers. Attendees then engaged in two workshops, featuring presenters from Trying Together, PNC Financial Services, Shared Source PA and more. Lunch is included and 5.5 hours of professional development credit will be offered.

Thank You To Our Sponsors and Partners

A huge thank you to our: series sponsor PNC Grow Up Great and sponsor Early Learning Resource Center (ELRC) Region 5, co-host AIU3, and to our workshop partners!



PNC Grow Up Great logo




About Marilyn Coleman

Marilyn Coleman head shot.

Since 2007, Marilyn Coleman has led her own consulting firm, Marilyn Coleman Consulting, providing services to a wide range of nonprofits. She was engaged by the Pittsburgh Cultural Trust in 2014 to facilitate a strategic planning process and subsequently was asked to lead the Shared Services department of the Trust. In that role, she facilitates monthly meetings of the seven member organizations’ executives, marketing directors and finance directors, oversees Shared Services projects and finances, and supervises the department’s three full time staff members. Shared Services coordinates health, vision, dental, and life and disability insurance programs for its member organizations; manages jointly sourced contracts including contracts for marketing research, direct mail marketing assistance, credit card processing and human resources training and services; facilitates implementation of collaborative marketing and promotion projects, and supports safety and security training for the District in partnership with the Trust’s chief security officer.

About Trying Together

Trying Together supports high-quality care and education for young children by providing advocacy, community resources, and professional growth opportunities for the needs and rights of children, their families, and the individuals who interact with them. Trying Together works regionally (in Southwestern Pennsylvania) and takes its expertise and models to statewide and national audiences.

About Early Learning Resource Center (ELRC) Region 5

The Allegheny County Department of Human Services (ACDHS) is pleased to partner with the Office of Child Development and Early Learning (OCDEL) to support Early Learning Resource Center (ELRC) Region 5 in partnership with The Alliance for Infants and Toddlers, and Trying Together. Pennsylvania’s Early Learning Resource Centers (ELRCs) provide a single point-of-contact for families, early learning service providers, and communities to gain information and access services that support high-quality child care and early learning programs.