April 6, 2021 Truth Not COVID Initiative Launches Website Allegheny County Health Department Director Dr. Debra Bogen announced the “Spreading Truth, Not COVID” initiative to ensure communities have access to trusted, accurate information on COVID-19. About Spreading Truth, Not COVID is a community engagement initiative focused on supporting ethnic and minority communities in Allegheny County that have been disproportionately affected by COVID-19. The Allegheny County Health Department and Department of Human Services commissioned MEE Productions Inc. to develop and execute the United Against COVID campaign. How It Works The campaign seeks to build on and leverage existing relationships with community partners, nonprofits, barbershops, beauty salons, and others to spread information about COVID-19 safety measures, testing, and the availability and benefits of the COVID-19 vaccine. Recruited leaders receive training and technical assistance on how to effectively distribute messaging within their social, personal, and professional networks using a customized Digital Community Engagement Toolkit. By using the toolkit, community leaders distribute important information about the virus and open the floor for honest dialogue that will help community members make informed decisions for themselves and their families. The toolkit also features messages on how low-resourced communities can utilize daily wellness strategies and tap into their resilience to manage stress and anxiety. Featured Resources The initiative provides access to many resources and tools, including the following: Truth Not COVID Youtube Channel United Against COVID Virtual Training Portal for Community Leaders Allegheny County COVID-19 Vaccine Information Allegheny County COVID-19 Resources Allegheny County COVID-19 Testing Sites Locater Allegheny County Free Resource Distribution Sites Facebook, Twitter, and Instagram Social Media Pages Other Resources To support community members and the young children in their lives, Trying Together created two resource lists, featuring helpful resources for families, caregivers, and educators: COVID-19 Resources for Families and Caregivers COVID-19 Resources for Early Care and Education Professionals More Information For more information, visit the TruthNotCOVID website. TweetSharePinShare0 Shares
